What automating a sales process actually costs, saves and changes
Short, opinionated pieces on the economics of outbound and the mechanics behind Dizenly - what manual sales work really costs, how to grow pipeline without hiring, and the scoring discipline that keeps it all trustworthy.
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- Compliance
- Product
- Prospect scoring
- Outreach
- ICP design
- AI & automation
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Latest articles
- Compliance
Warming up a LinkedIn account for outreach, and why the curve matters
A new or long-dormant account going straight to full volume is the most recognisable pattern there is. A two-week ramp, what to do during it, and when to reset it.
The Dizenly team - Compliance
Does LinkedIn detect automation tools? Mostly it does not have to
Detection is framed as a fingerprinting arms race. In practice LinkedIn watches behaviour and outcomes, which is why undetectable tools still lose accounts.
The Dizenly team - Compliance
Your LinkedIn account has been restricted. What to do, in order
The first hour matters more than the rest of the week. What to do, what makes it worse, and how to rebuild an outreach rate afterwards without triggering it again.
The Dizenly team - Compliance
LinkedIn connection request limits: what is actually known, and what is guesswork
LinkedIn does not publish its thresholds, which is why every number you read is different. What is observable, what is guesswork, and what to do with both.
The Dizenly team - Product
What the manual half of your sales process actually costs
List sorting, research and follow-up chasing never appear on an invoice, so they never get costed. Here is how to put a number on them before you automate.
The Dizenly team - Product
Growing pipeline without growing the team
The default answer to more pipeline is more reps. Here is what actually limits output in a small sales team, and which constraint automation can genuinely lift.
The Dizenly team - Outreach
Speed is a sales advantage, and most of it is lost before contact
Teams optimise the response time they can see and ignore the days lost before the first message goes out. That gap is usually the larger one.
The Dizenly team - Prospect scoring
How to weight nine factors without over-fitting to your last good deal
Editable scoring weights are a gift and a trap. When to change them, and how to notice you are chasing one deal instead of a pattern.
The Dizenly team - ICP design
Your ICP is probably three ICPs wearing a trench coat
One ICP that quietly covers three buyer types produces noisy scores for all three. How to spot the blend and split it apart.
Marta Rossi - Compliance
What LinkedIn actually allows, and what that means for your tooling
Most outreach tooling quietly relies on scraping and bot logins that LinkedIn's terms forbid. Here is what is actually allowed, and how to build around it.
The Dizenly team - AI & automation
Personalisation is a context problem, not a writing problem
AI-written outreach fails when it lacks context, not when it lacks style. What actually needs to go into a prompt before a message is worth sending.
Marta Rossi - Outreach
Daily limits are a quality control, not a safety feature
Most teams treat a daily outreach cap as a way to avoid a LinkedIn ban. Its real job is protecting the quality of every message a prospect actually receives.
The Dizenly team
One email a month on scoring, ICPs and outreach
No growth-hacking tips, no daily digest - just what we've learned building the engine, sent when there's something worth saying.
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