Guides
Longer than a blog post and kept up to date rather than dated. Each one tries to be the best answer to a single question, and says plainly where the answer is uncertain.
- 12 minute readWhat outbound actually costs per conversationThe arithmetic most teams never do: fully loaded cost per meeting, where the hours actually go, and which lever moves the number most.Last reviewed 30 September 2026
- 14 minute readHow to build a B2B lead scoring model that survives contact with your repsA nine-factor model, the weights behind it, how to set a threshold, and the failure modes that quietly kill most scoring projects in month three.Last reviewed 30 September 2026
- Getting startedImplementation guideYour first two weeks, step by step: what to have ready, what to import first, and how to tell whether the scoring is working before you commit to anything.
- One-pagerProduct overviewThe whole platform on one page: the eight modules, what each one does, and where a person still makes the decision. Also available as a PDF to pass on.
Start here
The fastest guide is your own list
Half an hour with one export tells you more than any of these. Bring the prospects you would have called yourself and compare them against the ranking.
Not ready to talk? Start the 14-day trial on your own list instead.
- No credit card
- Your own prospects
- No obligation after the call