Glossary
Sales Navigator
LinkedIn’s paid prospecting product. Adds advanced search filters, lead and account lists, saved searches with alerts, and a monthly InMail allowance beyond what a free account has.
Its main value in an outbound process is search precision. Filters for seniority, function, company headcount and recent activity make it possible to build a list that is roughly the right shape before any scoring happens.
It does not change how much outreach is safe. The plan changes what is available, not what an account can do without attracting attention.
More terms
- Account warm-upIncreasing a LinkedIn account’s outreach activity gradually over a period, typically two weeks, rather than starting at full volume.
- Sales sequenceA planned series of touches across channels and days - a profile view, a connection request, a message, a follow-up - designed so that outreach arrives in a deliberate order rather than ad hoc..
- Lead allocationDeciding which salesperson owns which prospect.
Start here
Definitions are the easy part
Applying them to 1,500 rows at once is the part that takes a team all week. Bring one export and see what a scored, ranked queue looks like on your own list.
Not ready to talk? Start the 14-day trial on your own list instead.
- No credit card
- Your own prospects
- A person replies