Glossary
InMail
LinkedIn’s paid direct message, which reaches someone outside your network without a connection request first. Available on Premium and Sales Navigator plans as a monthly credit allowance.
InMail bypasses the connection step, which makes it attractive for reaching senior people who accept few invitations. Credits are limited and are returned when a recipient replies, so response rate has a direct commercial effect on cost.
It is not a way around outreach limits. An account sending InMails at volume to people who do not engage accumulates the same negative signals as one sending invitations.
More terms
- Sales NavigatorLinkedIn’s paid prospecting product.
- Account warm-upIncreasing a LinkedIn account’s outreach activity gradually over a period, typically two weeks, rather than starting at full volume.
- Sales sequenceA planned series of touches across channels and days - a profile view, a connection request, a message, a follow-up - designed so that outreach arrives in a deliberate order rather than ad hoc..
Start here
Definitions are the easy part
Applying them to 1,500 rows at once is the part that takes a team all week. Bring one export and see what a scored, ranked queue looks like on your own list.
Not ready to talk? Start the 14-day trial on your own list instead.
- No credit card
- Your own prospects
- A person replies